About Me
My name is Andy Drinkwater. I have been a Search engine optimization expert since 1999, which takes that to over 18 years practical experience as this article is created (May 2018).
My personal areas of skill are located around Technical SEO, SEM Auditing in addition to Reputation Management. My numerous years of experience in this particular marketplace offer me quite a few observations that I will be able to let you know about in this article.
You find more about me on my web site here or perhaps on Twitter and Facebook.
Search engine optimization consultant, freelance SEO specialist, independent SEO specialist - regardless what you call them most of them supply a similar benefit - or at least ought to do.
In the SEO World, there are lots of suppliers that can deliver multiple services.
An SEO company, as an example, is probably not going to place personnel at your company buildings, on the other hand an SEO consultant will very often be situated on-site, leading in-house groups or simply carrying out certain assignments.
This is why it is advisable to figure out which is going to suit your organisation expectations! Do you really need someone to be sat in your headquarters, or perhaps the duties necessary allowed to be done from their work place?
You will find quite a popular misunderstanding that virtually any consultant, Search marketing or otherwise, are just greedy and ask for extortionate rates for their services.
It could be that you will find an element of fact to this, but if you consider the key reasons why, it could make sense.
Are you looking for a Search engine optimization specialist?
In most cases a consultant is highly talented in their particular discipline of SEO. It could be you need a consultant with specific specialist understanding - expertise that might not be offered by an agency.
Maybe you need a consultant that is tremendously proficient in international Search engine optimisation, AMP or perhaps professional auditing; one which is maybe an expert at website architecture or possibly setting a website up with Schema.
Sadly, you have no ultimate list that exists that will help you in deciding on which degree of assistance you might need. You should recognize your principal targets and consider who will be the most suitable to provide this for you.
Exactly what should you pay for an SEO consultant?
Naturally, a handful of Search engine optimization professionals do ask for over £1000 every day, although there are also just as many who charge about half of that that may be just as very highly talented.
Make sure you confirm that they are likely to be able to accomplish the tasks you want, thus don’t ever be worried about asking them questions as well as for examples of work performed for different clients.
Completing your own analysis
You can do a search for a prospective Search marketing professional over the internet. See just what exactly others have had to say relating to them or if they already have a record of bad experiences along with other clients.
Hunt for Google comments and social activity. You can also tell if somebody will likely work effectively along with you merely by getting a feeling for them as a person.
A last thought
The crucial for figuring out just what you require could be to be aware of all your business needs. Speak to several different professionals and then discover just how they work or exactly what their prices are like.
Have them in for an interview - if perhaps that could be difficult for any reason, organise a call on Skype to be able to at the very least see them.
It is commonly known that Search engine optimization professionals spend considerable time at customer offices, and so don’t be worried in cases where their place of work address is also their household - this really is quite a typical practice
Is an SEO consultant the right fit for your needs? If so then you really might realize that shelling out extra right from the beginning, can end up saving you wasting money down the road.